Australian Arbor Age Media Kit

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MEDIA KIT 2024

WHY PARTNER WITH THE AUSTRALIAN ARBOR AGE OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS

We have the highest quality distribution in print and digital to industry decision makers and purchase influencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY

We are known for producing the highest quality content and events, print and digital.

PUBLICATION PROFILE

The Australian Arbor Age launched in 1996 and has staked its claim as the definitive voice of Australian arboriculture, tree-care professionals and forestry management.

With a tight focus on its specialty areas, The Australian Arbor Age is squarely aimed at sharing information on equipment, education, technique and work practices in Australia’s arbor-associated industries.

The print magazine is distributed nationally and supported by several online channels with a subscription base of over 3000 industry professionals, from company boardrooms through to sole traders and family operators of small-businesses.

Success of the title has seen an increase in staff and resources, and, like old-growth timber, the magazine continues to quietly earn the respect of those who have come to rely on each issue, either sharing, or looking for, intelligent and informed arbor-related comment and information.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996

Followers

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

Numbers accurate as of June 2023.

Circulation in total print numbers and digital reads of print magazine

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996 MULTI-PLATFORM EXPOSURE
MAGAZINE CIRCULATION 5,354 Readers AVERAGE MONTHLY PAGE VIEWS 3,500 ENEWSLETTER CIRCULATION 3,100 Subscribers
3000+
SOCIAL-MEDIA
Ter e Contractors Associ a t noi Australia Inc. ASSOCIATION MEMBERS Tree & Forestry Contractors 58% CollegeDirect 7% Consultants 14% Others 2% Councils/ Government 19% Contractors incl. Sub READERSHIP

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL-MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996

At Prime Creative Media we employ industry-leading journalists and editors, who craft our content in house through interviews and in consultation with our clients. 12-month partners get extensive access to our team, to create stories and content proven to gain traction with our audience of decision makers, including:

Case studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product releases

Guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

A SURVEY OF B2B READERS FOUND CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION EFFECTING BUYING DECISIONS.”
THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 50 50 100 100 150 150 300 300 200 200 350 350 250 250 400 400
BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period. “

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996
CHRISTINE CLANCY Chief Operating Officer ARRON REED Business Development Manager
“ “
ARIANNA LUCINI Client Success TOM FOSTER Editor BRAD BUCHANAN Sales Director

ABOUT PRIME CREATIVE MEDIA

INFRASTRUCTURE & RESOURCES

“ OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996 HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY
AGRICULTURE

IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996 DESIGN
SERVICES SPECIALISING
TOM ANDERSON Graphic Designer BEA BARTHELSON Art Director TOM BUCHANAN Videographer
DAZ WOOLLEY Art Director KERRY PERT Graphic Designer MICHELLE WESTON Art Director BLAKE STOREY Head of Design PAUL BREEN Imaging Specialist CATERINA ZAPPIA Graphic Designer

BLEED

W: 430mm

H: 287mm TRIM

W: 420mm

H: 277mm

SAFE AREA

W: 400mm

H: 257mm

Please allow a 20mm safety gutter in the center of double page spread

W: 220mm H: 287mm

W: 210mm

H: 277mm SAFE AREA

W: 190mm

H: 257mm

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

W: 92mm

H: 130mm

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONS

All advertisements for Manufacturers Monthly are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996 SPECIFICATIONS
ADVERTISING
PRINT
SPECS
DOUBLE PAGE SPREAD BLEED
TRIM
FULL PAGE TRIM/ SAFE AREA
No Bleed 1/2 HORIZONTAL TRIM/ SAFE AREA W:
H:
No Bleed TRIM
SAFE
W: 190mm H: 130mm
92mm
240mm
/
AREA
No Bleed
1/2 VERT 1/4 VERT
10mm Margins

2 X HIGH-DENSITY

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

1040px(w) / 2080px(w)

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN

DIGITAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996
Not to scale WEB MREC 300x250px WEB MOBILE 320x50px Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi  gif, jpeg, png eDM SOLUS 600x1000px Via HTML 500kb max 72ppi HTML5 preferred WEB LEADERBOARD 728x90px EDM BANNER 570x100
web sizes are requried, however additional high density
can be supplied as well No Ad content to go here white space #FFFFFF SAFE AREA 150px(w) x 600px(h) WHITE SPACE Non essential elements such as colour blocks, gradients, graphics Non essential elements such as colour blocks, gradients, graphics LEFT WEBSKIN RIGHT WEBSKIN TRIM 250px(h) From the top
*Standard
files
STANDARD
SIZE
THE AUSTRALIAN ARBOR AGE AUSTRALIA’S NO.1 FOR ARBORISTS SINCE 1996 FOR ADVERTISING ENQUIRIES CONTACT: ARRON REED BUSINESS DEVELOPMENT MANAGER T: 0466 923 194 E: ARRON.REED@PRIMECREATIVE.COM.AU
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